A Piece 'off' my Marketing Mind
The world around us changes every single day. Whatever it used to be called in those days is not as important as what it is called now: a global village (even though, in my own eyes, I see it not beyond a matchbox). We live life as it comes every day. Everybody looks: some see, many don’t. Whether by training or by my professional career or default, I have began to see things happen from an underlying marketing point of view over the past few years. Here, I will share my thoughts with you every other week on the things that I see from different points of view but definitely with a marketing perspective. We are all marketing beings whichever way you look at it. These are my thoughts… Life's Wants Abraham Maslow’s hierarchy of needs in the ‘wants of life’ pyramid with man’s quest for the basic things of life such as food, clothing, shelter, love and sex at the bottom of the pyramid to the self actualisation needs at the top confirms man’s need to be ...