Tilloppss Says So!

Stuck in traffic on my way home in Lagos a few days ago, I couldn’t help but notice the large screen on Maryland Mall – for the umpteenth time. Apart from illuminating the stretch to Maryland, it is a TV of sorts. So I performed a little exercise. I took note of the number of advertisements I saw on that screen within three minutes of the car standing at a halt. About seven in all. From financial institutions to movies, the adverts did two things: caught my attention and I could internalise them. This really got me thinking about how digital is changing the way business is done and indeed changing the world.   Digital as the new business catalyst A catalyst is something that creates a reaction, without itself undergoing any reaction or change. It is also an event or thing that causes great change. The forward looking organisation is adopting digital in the entirety of its value chain: from inbound, to sales and marketing, service and all the support activities that enable...

One colleague told the other during banters that ‘the organisation has referred to itself as a multi-national. It is left to you to determine whether it is or not’. This simple and harmless remark got me thinking… Every day and in one way or the other, sane individuals are saddled with the responsibility of managing image and reputation. It has become more relevant in the days where dynamics in business operating environment require knowledge of brand equity to analyse trends, project growth opportunities and make strategic business decisions.   This is where the synergy between corporate image and reputation is brought to the fore. For practitioners responsible for reputation management, it is important to know what both are and how these can be used to build values that last. To the grey horn, both are the same. To the professional, it is so much more… Corporate Image and Reputation (I & R) Image is the mental imagery the different stakeholders have about an ent...

It’s a beautiful thing when career and passion come together, said someone. Being in the communications profession is now more than a career to me, it has become a passion. Little wonder the first years of my professional life was really about managing communications and general stakeholder management –things the extroverted part of me would like to do.      The last few years have been both interesting and a learning experience. It brings together and summarises my experience as a communications professional. Unlike the first post of this blog that states that this will be a marketing blog – which was what I was doing on the career path at the time, I will be sharing my stories and experiences as a Communications GP – internal and external communications, marketing communications and branding, public relations and stakeholder engagement, media in all its forms and more recently, sustainable development.  The reason for the title of this post is not fa...

The world is at war. Just like nations, people, are at war, brands too try to outshine themselves in some silent subtle wars. Plus, its a global phenomenon. Brands in various categories and across industries strive to be more visible, gain top of the mind brand recall rate and ultimately, mind and wallet share which culminates in market share. This is really not about the war brand/marketing managers engage in to outshine one another. It is more about the activities engaged in to measure to their key performance indices. This is a 3 part series of evident wars I have noticed in Nigeria over the last few months between brands, people and even institutions... Part 1 is between consumer mobile brands Samsung and Tecno... Lets go there...