Tilloppss Says So!

The world is at war. Just like nations, people, are at war, brands too try to outshine themselves in some silent subtle wars. Plus, its a global phenomenon. Brands in various categories and across industries strive to be more visible, gain top of the mind brand recall rate and ultimately, mind and wallet share which culminates in market share. This is really not about the war brand/marketing managers engage in to outshine one another. It is more about the activities engaged in to measure to their key performance indices. This is a 3 part series of evident wars I have noticed in Nigeria over the last few months between brands, people and even institutions... Part 1 is between consumer mobile brands Samsung and Tecno... Lets go there... 

  I have always wanted to create my own A to Z of Marketing with marketing-related terms, something like a glossary. That project is still a work-in-progress for me and I hope to share it very soon. However, I have somewhat fast tracked that project to the alphabet V and tried to find a most suitable word for that alphabet: Viral! The happenings of the last few weeks have coincidentally affirmed this position. First of all, without boring you with the definition of viral, it is important to identify a few characteristics of something viral. Coined from the word virus, it can generate definitions from medical science to computer science. For the purpose of this post, Viral will be limited to Marketing. Viral X-rayed. In the context that the word Viral is used here, five main characteristics of viral are highlighted. These features are incidentally applicable from all of the marketing, medical and computer science perspectives: ·       ...

What's good guys? What’s been happening to you lately? I’m sure we are all busy running the marketing race: positioning ourselves for competitive advantage, trying to outshine one another and generally adding value to some cause or ourselves. Great! This doro thing has been around town for a couple of weeks: Doro something must doro another thing to bring about something very doro….   I love music… No, I love good music and I love life. The Mavins’ track ‘Dorobucci’ is always on repeat whenever I decide to listen to it. I do have a whale of a time anytime I have it on. I am listening to it as I write and I always love it so… But really, this isn’t only about Don Jazzy, The Mavins and the song ‘Dorobucci’.   I have read so many comments about the song and I cannot but marvel at how the title of a song has become a slang. Same with Dr Sid’s “Surulere”. What dorobucci means and the context with which it is used is a different game entirely ( I have read a lot of fu...

  Hey people… Its over 50 days that more than 200 schoolgirls were abducted. I have, like most Nigerians followed with interest, the series of events that has trailed the abduction of school girls in Chibok, Borno State – Nigeria. This is one situation that has put our country in the eyes of the entire universe. However, I’d like to reiterate the fact that this post is from a purely marketing angle. It is not in any way political. Let’s get down on it… You may ask: what has cockroaches got to do with this crisis Nigeria is facing with specific reference to the Chibok Girls’ abduction? Crisis is subtly defined as a threat that can inflict a potential damage and have a negative impact on a person, body, organisation or nation. Cockroaches like crisis are pests, live among human beings and are mostly nocturnal in nature, thriving in darkness ( shrouded in some mystery and secrecy). Crisis amongst other things have a strong influence on affecting...

  Hey people, It’s been a while here. My life has been on the fast lane in the last 8 to 10 weeks thereabout: managing projects, penning   a lot of ideas, drawing up a number of proposals, helping friends and associates develop their brands, writing thesis for a postgraduate qualification, coupled with my usual responsibilities as wife, mother, daughter, career woman et al…Really, my life on the ‘fast’ lane. In all of these however, I never forget to keep a tab on the things happening around me. I’m going to be sharing them here more regularly in a couple of weeks and I assure you, it’s will be quite interactive. Few weeks back, I had quite a challenge sending a 160 character congratulatory SMS to a senior colleague who was retiring from a Company I once worked with. My challenge was not because I didn’t know what to write but that I wanted to use certain words which could be misconstrued or were associated with certain events and situations. This is a sneak preview ...