Tilloppss Says So!

It’s noteworthy what the celebration of Valentine’s Day (not the celebration of love) has turned out to be in Nigeria over the past decade. Interestingly, Valentine’s Day is the next most celebrated ‘festival’ on the lunar calendar after New Year. Here, Valentine is synonymous with love and splashes of Red will be seen in the even smallest of places this season. Without trying to differentiate what Love is from what Valentine means, or discussing the true essence of Valentine, our minds are still echoing with memories of Friday, the 14 th : marriage proposals, break ups and heart breaks, high purchasing power (thank goodness that Valentine isn’t in January, the month people are broke after all yuletide expenses), dinner dates, deceit, traffic jam in major cities et al! This is the month of LOVE!   This post (and maybe the next) is dedicated to this month of love, the celebration of what love is and what price people pay for love. Whilst listening to Tina Turner’s classic, ‘w...

The world around us changes every single day.   Whatever it used to be called in those days is not as important as what it is called now: a global village (even though, in my own eyes, I see it not beyond a matchbox). We live life as it comes every day. Everybody looks: some see, many don’t. Whether by training or by my professional career or default, I have began to see things happen from an underlying marketing point of view over the past few years.   Here, I will share my thoughts with you every other week on the things that I see from different points of view but definitely with a marketing perspective. We are all marketing beings whichever way you look at it. These are my thoughts… Life's Wants Abraham Maslow’s   hierarchy of needs   in the ‘wants of life’ pyramid with man’s quest for the basic things of life such as food, clothing, shelter, love and sex at the bottom of the pyramid to the self actualisation needs at the top confirms man’s need to be ...