Tilloppss Says So!

Hello Champs, With the global emergency confronting the world, and a new normal that we all have to imbibe, there's definitely a new way of doing things  for everyone, marketing professional and everyone committed to thriving at such critical times. Recently, I joined conversations on an online banter session organised by LifestyleHues, a brand and marketing agency. It was indeed an interactive and engaging session that left every participant rethinking how brand building should be done. Find in the accompanying video, highlights from the session. There are indeed a lessons for  brand and marketing professionals, micro, small and medium scale enterprises, business owners nd for everyone looking to build new thriving brands post COVID-19. Looking forward to seeing your comments and questions Tilloppss

Stuck in traffic on my way home in Lagos a few days ago, I couldn’t help but notice the large screen on Maryland Mall – for the umpteenth time. Apart from illuminating the stretch to Maryland, it is a TV of sorts. So I performed a little exercise. I took note of the number of advertisements I saw on that screen within three minutes of the car standing at a halt. About seven in all. From financial institutions to movies, the adverts did two things: caught my attention and I could internalise them. This really got me thinking about how digital is changing the way business is done and indeed changing the world.   Digital as the new business catalyst A catalyst is something that creates a reaction, without itself undergoing any reaction or change. It is also an event or thing that causes great change. The forward looking organisation is adopting digital in the entirety of its value chain: from inbound, to sales and marketing, service and all the support activities that enable...

One colleague told the other during banters that ‘the organisation has referred to itself as a multi-national. It is left to you to determine whether it is or not’. This simple and harmless remark got me thinking… Every day and in one way or the other, sane individuals are saddled with the responsibility of managing image and reputation. It has become more relevant in the days where dynamics in business operating environment require knowledge of brand equity to analyse trends, project growth opportunities and make strategic business decisions.   This is where the synergy between corporate image and reputation is brought to the fore. For practitioners responsible for reputation management, it is important to know what both are and how these can be used to build values that last. To the grey horn, both are the same. To the professional, it is so much more… Corporate Image and Reputation (I & R) Image is the mental imagery the different stakeholders have about an ent...

It’s a beautiful thing when career and passion come together, said someone. Being in the communications profession is now more than a career to me, it has become a passion. Little wonder the first years of my professional life was really about managing communications and general stakeholder management –things the extroverted part of me would like to do.      The last few years have been both interesting and a learning experience. It brings together and summarises my experience as a communications professional. Unlike the first post of this blog that states that this will be a marketing blog – which was what I was doing on the career path at the time, I will be sharing my stories and experiences as a Communications GP – internal and external communications, marketing communications and branding, public relations and stakeholder engagement, media in all its forms and more recently, sustainable development.  The reason for the title of this post is not fa...

The world is at war. Just like nations, people, are at war, brands too try to outshine themselves in some silent subtle wars. Plus, its a global phenomenon. Brands in various categories and across industries strive to be more visible, gain top of the mind brand recall rate and ultimately, mind and wallet share which culminates in market share. This is really not about the war brand/marketing managers engage in to outshine one another. It is more about the activities engaged in to measure to their key performance indices. This is a 3 part series of evident wars I have noticed in Nigeria over the last few months between brands, people and even institutions... Part 1 is between consumer mobile brands Samsung and Tecno... Lets go there... 

  I have always wanted to create my own A to Z of Marketing with marketing-related terms, something like a glossary. That project is still a work-in-progress for me and I hope to share it very soon. However, I have somewhat fast tracked that project to the alphabet V and tried to find a most suitable word for that alphabet: Viral! The happenings of the last few weeks have coincidentally affirmed this position. First of all, without boring you with the definition of viral, it is important to identify a few characteristics of something viral. Coined from the word virus, it can generate definitions from medical science to computer science. For the purpose of this post, Viral will be limited to Marketing. Viral X-rayed. In the context that the word Viral is used here, five main characteristics of viral are highlighted. These features are incidentally applicable from all of the marketing, medical and computer science perspectives: ·       ...

What's good guys? What’s been happening to you lately? I’m sure we are all busy running the marketing race: positioning ourselves for competitive advantage, trying to outshine one another and generally adding value to some cause or ourselves. Great! This doro thing has been around town for a couple of weeks: Doro something must doro another thing to bring about something very doro….   I love music… No, I love good music and I love life. The Mavins’ track ‘Dorobucci’ is always on repeat whenever I decide to listen to it. I do have a whale of a time anytime I have it on. I am listening to it as I write and I always love it so… But really, this isn’t only about Don Jazzy, The Mavins and the song ‘Dorobucci’.   I have read so many comments about the song and I cannot but marvel at how the title of a song has become a slang. Same with Dr Sid’s “Surulere”. What dorobucci means and the context with which it is used is a different game entirely ( I have read a lot of fu...

  Hey people… Its over 50 days that more than 200 schoolgirls were abducted. I have, like most Nigerians followed with interest, the series of events that has trailed the abduction of school girls in Chibok, Borno State – Nigeria. This is one situation that has put our country in the eyes of the entire universe. However, I’d like to reiterate the fact that this post is from a purely marketing angle. It is not in any way political. Let’s get down on it… You may ask: what has cockroaches got to do with this crisis Nigeria is facing with specific reference to the Chibok Girls’ abduction? Crisis is subtly defined as a threat that can inflict a potential damage and have a negative impact on a person, body, organisation or nation. Cockroaches like crisis are pests, live among human beings and are mostly nocturnal in nature, thriving in darkness ( shrouded in some mystery and secrecy). Crisis amongst other things have a strong influence on affecting...

  Hey people, It’s been a while here. My life has been on the fast lane in the last 8 to 10 weeks thereabout: managing projects, penning   a lot of ideas, drawing up a number of proposals, helping friends and associates develop their brands, writing thesis for a postgraduate qualification, coupled with my usual responsibilities as wife, mother, daughter, career woman et al…Really, my life on the ‘fast’ lane. In all of these however, I never forget to keep a tab on the things happening around me. I’m going to be sharing them here more regularly in a couple of weeks and I assure you, it’s will be quite interactive. Few weeks back, I had quite a challenge sending a 160 character congratulatory SMS to a senior colleague who was retiring from a Company I once worked with. My challenge was not because I didn’t know what to write but that I wanted to use certain words which could be misconstrued or were associated with certain events and situations. This is a sneak preview ...