Brand Wars I
The world is at war. Just like nations, people, are at war, brands too try to outshine themselves in some silent subtle wars. Plus, its a global phenomenon. Brands in various categories and across industries strive to be more visible, gain top of the mind brand recall rate and ultimately, mind and wallet share which culminates in market share. This is really not about the war brand/marketing managers engage in to outshine one another. It is more about the activities engaged in to measure to their key performance indices. This is a 3 part series of evident wars I have noticed in Nigeria over the last few months between brands, people and even institutions... Part 1 is between consumer mobile brands Samsung and Tecno... Lets go there...