V is for Viral!
I have always wanted to create my own A to Z of Marketing with marketing-related terms, something like a glossary. That project is still a work-in-progress for me and I hope to share it very soon. However, I have somewhat fast tracked that project to the alphabet V and tried to find a most suitable word for that alphabet: Viral! The happenings of the last few weeks have coincidentally affirmed this position. First of all, without boring you with the definition of viral, it is important to identify a few characteristics of something viral. Coined from the word virus, it can generate definitions from medical science to computer science. For the purpose of this post, Viral will be limited to Marketing. Viral X-rayed. In the context that the word Viral is used here, five main characteristics of viral are highlighted. These features are incidentally applicable from all of the marketing, medical and computer science perspectives: · ...