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Showing posts from June, 2014

This 'Doro' Thing!

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What's good guys? What’s been happening to you lately? I’m sure we are all busy running the marketing race: positioning ourselves for competitive advantage, trying to outshine one another and generally adding value to some cause or ourselves. Great! This doro thing has been around town for a couple of weeks: Doro something must doro another thing to bring about something very doro….   I love music… No, I love good music and I love life. The Mavins’ track ‘Dorobucci’ is always on repeat whenever I decide to listen to it. I do have a whale of a time anytime I have it on. I am listening to it as I write and I always love it so… But really, this isn’t only about Don Jazzy, The Mavins and the song ‘Dorobucci’.   I have read so many comments about the song and I cannot but marvel at how the title of a song has become a slang. Same with Dr Sid’s “Surulere”. What dorobucci means and the context with which it is used is a different game entirely ( I have read a lot of fu...

#ChibokGirls, Cockroaches and Crisis Communication.

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  Hey people… Its over 50 days that more than 200 schoolgirls were abducted. I have, like most Nigerians followed with interest, the series of events that has trailed the abduction of school girls in Chibok, Borno State – Nigeria. This is one situation that has put our country in the eyes of the entire universe. However, I’d like to reiterate the fact that this post is from a purely marketing angle. It is not in any way political. Let’s get down on it… You may ask: what has cockroaches got to do with this crisis Nigeria is facing with specific reference to the Chibok Girls’ abduction? Crisis is subtly defined as a threat that can inflict a potential damage and have a negative impact on a person, body, organisation or nation. Cockroaches like crisis are pests, live among human beings and are mostly nocturnal in nature, thriving in darkness ( shrouded in some mystery and secrecy). Crisis amongst other things have a strong influence on affecting...